Neutral Posture and Key Ovation announce strategic alliance
December 19, 2007
Certified women’s business enterprise Neutral Posture, Inc., a contract seating and computer accessory manufacturer headed by CEO Rebecca Boenigk, and Key Ovation, manufacturer of the world-renowned Goldtouch keyboard, recently announced an alliance to provide Neutral Posture channel partners with the ability to include Goldtouch keyboards in solutions for their clients.
“After considering development options for keyboards and peripheral input devices, it made more sense to partner with a well-established leader in this area rather than startup a new venture on our own,” said Dr. Mark Benden, ergonomist and executive vice president for Neutral Posture, Inc. “Finding a partner with the same ergonomic principals, drive for quality and concern for the environment allowed us to narrow the list of potential partners very quickly.”
Peter Gilbert, CEO of Key Ovation-Goldtouch, said, “This is a win for Neutral Posture, Key Ovation, and their clients. Ergonomists have told us that the Goldtouch keyboard is most often used in workplace injury programs as the preferred alternative keyboard, and to combine our products with Neutral Posture’s seating solutions is a powerful and compelling opportunity for all.”
Christopher Lowe, Key Ovation’s vice president of sales and marketing, added, “The contract furniture channel has not had the opportunity to present the entire ergonomic solution of combining ergonomic furniture with ergonomic peripherals at the desktop to their clients, and this creates a tremendous value-add for Neutral Posture partners to share with their clients while growing new revenue streams.”
“Studies have shown how effective and proactive proper office ergonomic practices can be,” Boenigk said. “By combining Neutral Posture’s already extensive line of ergonomic seating and office solutions with Key Ovation products, we feel that everyone can create a safe and comfortable work environment.” Neutral Posture, the only woman-owned seating manufacturer in the United States, is the leader in ergonomic seating.
Neutral Posture has rewritten the rules of ergonomics, adjustability, customer service and value. From ergonomic niche to stateof- the-art midmarket products, Neutral Posture is the corporate seating standard for ergonomicconscious employers and organizations throughout North America. For more information, visit www.neutralposture.com.
Headquartered in Austin, Texas, Key Ovation offers safety and security solutions for the workplace that impact the bottom line and create a healthier, more productive work environment. Key Ovation is the manufacturer of the celebrated Goldtouch line of ergonomic products for both home and office. Key Ovation’s Goldtouch product line includes ErgoSuite, a bundling of ergonomically designed desktop peripherals. Each device has been ergonomically engineered using world-leading technology to help reduce repetitive stress injuries (RSI). For more information, visit www.keyovation.com.













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